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Marketing Introduction: basics of marketing for beginners *SkillsFuture Credit Eligible
Course introduction
Course welcome (1:05)
Methodologies from smart sales and marketing people
Seth Godin's Purple Cow (4:57)
Steve Blank and Customer Development for sales (4:50)
Pricing strategies
Pricing if your sales platform relies on SEO (2:27)
Charging premium prices (2:41)
When to give free or discounted consultations (2:24)
Using elements of the Freemium business model when you can (1:57)
Experimentation is key (2:09)
SEO and selling products that people search for
How to make Google Plus posts that can boost the SEO of your pages (5:51)
How to rank almost any product page on Google search and sell more (8:18)
Top SEO ranking factors (10:59)
How to attract attention to your products and promotions
How to write effective headlines (7:28)
AIDA for converting visitors into customers (10:54)
Sales copywriting to increase your conversion (12:59)
How to increase sales by adding scarcity (2:48)
How to create perfect sales pages
Ideal product thumbnail to get attention (6:25)
Extra advanced landing page strategy (4:32)
Reviews matter: how to get good reviews (4:59)
Adding social proof to your landing page (3:37)
Make it easy to buy (2:22)
Online platforms where you can sell
Selling from your own website vs. selling from large sites that have millions of users (4:03)
Adding a shopping cart to sell from your own website: pros and cons of choices (9:38)
Driving free traffic vs. driving paid traffic (6:09)
Selling from Facebook for free (4:16)
Best hacks to sell on Facebook without paying them (8:03)
How to sell on Facebook with Facebook ads (13:58)
How to sell on Quora (6:15)
How to rank your products to sell well on Amazon (9:06)
ProductHunt (1:34)
Fab.com (1:42)
Shopping.com (1:47)
Selling with Facebook Marketplace (2:34)
How to use discount sites and coupon sites to get more sales (10:34)
Tips to sell on forums and different communities (3:56)
Tips to create and sell physical products (4:49)
Advanced Twitter strategy to generate sales (10:30)
Selling books on Amazon
Amazon keyword research and category search (18:16)
Strategies to make you a bestseller and get many readers (9:07)
Kindle countdown deals to promote your book (8:28)
How to use Kindle free promotion days (9:36)
Selling offline
Selling in brick and mortar stores (6:04)
Why selling in person is good (3:12)
Miscellaneous sales tactics
How to sell food items (6:53)
Building an audience to sell to them long-term (2:03)
How to build out your sales team (5:53)
Boosting your conversion rate (3:59)
Extra tips (11:44)
How to get different kinds of referrals (7:50)
What to do with hagglers (2:53)
How to increase sales from your email signature (2:12)
How to use pinned posts to sell on Facebook (1:51)
How to increase your engagement when trying to sell on Facebook (4:01)
Strategies to generate 1000% more revenue from clients
Why it is important to increase customer engagement and satisfaction (3:14)
How to design your product or service for long-term engagement (3:52)
Subscription revenue model (4:57)
Consumables revenue model (3:31)
Building trust as a way to get people to come back (4:55)
Catalog revenue model (3:05)
Regularly produced content (6:53)
Another strategy to get people to engage and re-engage (4:56)
Email marketing and social media for continuous engagement (5:01)
How to sell on YouTube
What to look for in different types of videos (4:34)
Where you can use the videos: YouTube, your website, forums, social media, etc (2:46)
Product review videos (6:50)
Viral and funny videos (7:50)
Informative videos that upsell (9:49)
Conversion video (3:36)
Off page SEO to rank higher (4:12)
Advertising and paying to reach a specific audience (8:17)
How to rank videos for competitive searches (12:13)
Top Google search ranking factors (10:59)
How to write the title and description for YouTube videos (4:23)
Introduction to SEO (2:54)
Basic content marketing videos (11:36)
SEO keyword research (14:26)
How to sell on Facebook
What kind of products can be sold on different Facebook groups (1:52)
Starting to use local groups to sell (2:40)
Joining a group (0:40)
Best way to post products (2:37)
How to edit your posts (0:28)
Facebook apps for easier use (1:05)
How to post from the Facebook app (1:42)
Results of my sale posting (2:09)
How to create your own group (1:58)
Thinking creatively about what to sell (2:20)
Explaining how others sell (1:55)
How I sell on Facebook in a legitimate way (3:52)
How to find good Facebook groups where you can sell (1:38)
How to behave in Facebook groups for best results (2:20)
Steve Blank and Customer Development for sales
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