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Marketing plan template: How to write a marketing plan *SkillsFuture Credit Eligible
Course introduction
Course welcome and introduction (1:57)
Helpful practice activity to start the course: 4-7 step checklist (4:24)
Example of how to get a lot of traffic to a piece of content - part 1 (7:10)
Example of how to get a lot of traffic to a piece of content - part 2 (6:27)
Marketing strategies for specific businesses
Section introduction (0:52)
Email marketing (5:58)
How to promote a local business (8:23)
Events to promote your business, and event marketing (8:32)
How you can get publicity from events (6:11)
How to promote mobile apps (8:35)
Nifty YouTube hack to promote apps (4:47)
How to get 3 different types of referrals (7:50)
How to set up your website professionally, on your own (4:23)
How to choose a good domain name (9:11)
Affiliate marketing introduction (9:07)
Strategies for selling products online and offline (11:44)
Using thumbnails to beat competition (6:25)
How to sell products on online forums (5:39)
AIDA to close sales (10:54)
Sales copywriting (12:59)
How to increase sales by adding scarcity (2:48)
How to make use of people who want a big discount (2:53)
How to increase traffic and sales from your email signature (2:12)
Marketing fundamentals and introduction if you are a beginner starting this course
Section introduction (1:27)
History and economic roots of marketing (3:10)
Difference between marketing and advertising (2:29)
Marketing as experienced by business owners (2:58)
How to identify your target market (4:38)
How to create your avatar, and how that helps (2:49)
Identifying your KPI and what that is (2:50)
4-point marketing checklist (3:12)
Leveraging big platforms (2:38)
Sales funnels (5:30)
AB testing to get better results (4:50)
Seth Godin's theory of Purple Cow (4:57)
SEO (search engine optimization) beginner to advanced to very savvy!
How SEO will help us reach 1,000,000 people (2:37)
SEO basics and fundamentals (14:06)
Keyword research for SEO - part 1 (9:43)
Keyword research for SEO - part 2 (8:39)
How to work with the Google SEO Keyword Planner (1:31)
Top 5 SEO mistakes (3:09)
Top SEO ranking factors (2:14)
SEO for new websites (1:58)
SEO keyword research
Introduction to keyword research (1:29)
Keyword research walk-through and example (7:17)
Advanced keyword targeting example (3:57)
Keyword exercise to try (1:27)
Long-tail vs. short tail SEO (6:44)
Cornerstone pages for SEO (3:43)
On-page SEO
Setting title and description meta tags (4:58)
Interlinking your own pages for an SEO boost (2:59)
Interlinking the same page to itself for advanced on-page SEO boost (3:20)
Setting up the Yoast plugin for SEO (2:31)
Off-page SEO
Intent match ranking strategy (5:48)
How to use authoritative sites and links from them to rank your site higher (7:31)
Inbound marketing tutorial
Blogging and guest blogging for SEO (8:05)
How to dominate all of Google's top-10 results (5:13)
Smart non-Google SEO (6:53)
10 ways to build authoritative backlinks for SEO from publicity (10:37)
What makes a good link for SEO (6:41)
Gray hat strategies for SEO - which to do and which not to do (5:57)
Powerful SEO white hat strategy that almost no one talks about (4:35)
How to rank almost any page in SEO (7:03)
How to dominate any SEO-based algorithm online using these strategies (9:28)
Introduction to social media marketing
How social media will help us get to 1,000,000 people (1:21)
Common social media marketing mistakes - don't make these (3:09)
Long-term social media success strategies (8:10)
Benefits of establishing your own large social media presence over using other's platforms (3:54)
How to write good headlines to get more engagement for your social media posts (5:36)
Social media marketing with Google Plus (5:28)
Quora marketing (2:46)
Growth hack to combine Quora with SEO (8:08)
Introduction to YouTube marketing (3:40)
Introduction to podcast marketing (5:27)
Social media marketing summary (2:47)
Extra social media marketing techniques and tools
Introduction to HashTag marketing in social media (3:13)
The viral coefficient (5:42)
Net promoter score (3:21)
Buffer app for social media automation (1:47)
How to maximize social sharing by building it into your product (2:44)
Mention people in your social media updates to get more engagement (1:34)
Revive old posts social media WordPress plugin to boost SEO and social media marketing (3:13)
Twitter marketing section
Twitter marketing (4:13)
How to consistently rank in HasTag searches to get more followers/engagement (6:39)
Ideal tweet length to maximize engagement (1:35)
Ideal number of hashtags in a tweet to maximize engagement (1:42)
More on how to get Twitter engagement and boost your SEO (8:47)
25 Twitter marketing strategies (extra) (27:17)
Advanced Twitter marketing with Twitter automation (10:30)
Facebook marketing section
Facebook marketing section introduction (2:23)
Facebook groups vs. pages vs. fan pages (4:01)
How Facebook groups are the new LinkedIn professional groups (6:55)
Hacks to sell on Facebook (8:03)
Facebook hacks to increase engagement by 1000% (9:37)
Introduction to Facebook ads (14:05)
New Facebook sales strategy: Facebook Marketplace (2:34)
Combining social media with SEO for an extra traffic boost
How social sharing will boost your SEO (6:45)
Google Plus posts for SEO (5:51)
YouTube marketing section
YouTube marketing section introduction (1:26)
YouTube SEO - how to rank YouTube videos to get views (13:41)
Plugin that gives you insights about your YouTube SEO competitors (4:06)
Strategy to get your videos to be recommended by YouTube (3:23)
How to get even more views on YouTube (14:16)
Strategies to get more YouTube subscribers (5:04)
Selling books and other products on Amazon
Section introduction (1:06)
How to become a bestseller if you are not a good writer (8:25)
How people will find your book or product (6:06)
Amazon and Kindle keyword research and categories (18:17)
Amazon search ranking factors (7:41)
Amazon free Kindle promotions (9:36)
How to use Kindle countdown deals (8:28)
More strategies for how to sell more books or products (9:07)
What it takes to be an Amazon bestseller (4:31)
What I did to become a bestseller (7:59)
Case study of what I did to become a bestseller (14:41)
Advertising (paid promotion)
YouTube ads (5:55)
How to use ads to get lots of cheap engagement on Facebook (6:36)
Facebook boosted posts (4:03)
Facebook ads vs. Google Adwords vs. LinkedIn ads vs. YouTube ads (5:27)
Google AdWords - more thoughts (3:11)
Case studies of how different companies reached 1,000,000 people
Section introduction (0:16)
Problemio.com case study (7:34)
HakkaLabs case study (2:59)
ComeHike case study (7:44)
Offline marketing section
Section introduction (1:57)
Business card marketing (3:46)
Marketing by presenting at events (3:50)
Selling your products in brick and mortar stores (3:14)
Flier marketing (6:31)
Door to door marketing (7:38)
How Facebook groups are the new LinkedIn professional groups
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