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Digital Sales Marketing *SkillsFuture Credit Eligible
Course welcome and introduction
What is affiliate marketing? (8:15)
3 different ways to understand affiliate marketing - decreasing confusion (5:06)
Common affiliate marketing mistakes (4:51)
Why choosing an affiliate niche is so important (2:49)
How to choose your affiliate niche (4:29)
The mistake I made when choosing a niche for my first business (4:13)
Steps to get started with affiliate marketing
5 affiliate aggregator websites to get products (3:10)
Promoting your affiliate products outside of your website (1:58)
Product reviews as a winning affiliate marketing strategy (2:00)
How to sell effectively (4:59)
How to recruit others to sell your products (7:35)
Fundamentals of choosing great affiliate offers
How to maximize your affiliate earnings (3:12)
CPA - cost per action offers (2:39)
Pay per call affiliate marketing (3:45)
Which offers are better for mobile vs. desktop traffic (2:15)
Strategies I use to find good affiliate products to sell (7:34)
Affiliate cookies (1:44)
Backend commission on affiliate cookies (1:44)
Recurring revenue offers (2:42)
EPC metric to predict earnings (2:57)
ADV - average order value (1:29)
Comparing major affiliate aggregator sites
Pros and cons of the Amazon affiliate program (9:01)
CommissionJunction affiliate overview (12:41)
Shareasale overview (6:38)
Clickbank affiliate overview (8:36)
Jvzoo affiliate overview (9:28)
Marketing to drive traffic to your affiliate offers
What is marketing - an introduction with 3 perspectives (8:21)
4-item marketing checklist (3:32)
Introduction to SEO (11:13)
SEO top ranking factors (10:59)
Introduction to social media marketing (5:05)
Why building your email list is so important (2:53)
How to increase sales by adding scarcity (2:48)
Advanced Twitter strategy to get sales and grow followers (10:30)
Facebook marketing to get sales (4:01)
Example of promoting an affiliate product with BlueHost affiliate offer
Section introduction (0:45)
Promoting with a landing page or with content marketing (3:22)
Explaining what is BlueHost (2:45)
How to sign up for BlueHost affiliate (1:21)
How to get your affiliate link (2:31)
Content marketing and long-tail SEO explained (3:30)
How to set up your affiliate page (4:18)
Explaining the user flow (2:51)
Advanced SEO keyword research and targeting to get traffic (4:27)
Showing my analytics (2:16)
YouTube and other content (3:18)
Title/description meta tags (3:30)
Getting the elements on your page right for SEO (4:04)
YouTube descriptions and SEO basics (4:35)
How the YouTube search algorithm works (4:21)
BlueHost affiliate strategy recap (2:12)
Affiliate funnels
Affiliate funnels introduction (1:14)
Example of an affiliate page (3:19)
AIDA (4:59)
Outsourcing your landing page design (1:45)
Installing Adobe Muse if you want to do the page design yourself (2:39)
Starting an Adobe Muse project (1:09)
How to get free images to use (2:03)
How to add a background image in Muse (1:28)
Adding headlines to your form (4:24)
How to add an HTML sign-up form in Muse (1:32)
How to preview a page in Muse (0:42)
Selling products (3:38)
Funnels for email lists and affiliates
Why we are using MailChimp (0:50)
How to register for MailChimp (1:55)
How to create a mailing list in MailChimp (2:48)
How to create your MailChimp sign up form for email capture (5:22)
How to create an email sign-up popup (2:04)
Facebook ads
Facebook ads section intro (0:30)
How to get to the Facebook ads dashboard (0:47)
Setting the targeting for your ad (3:25)
Creating the ad format (4:10)
Easy setup to create your video ad (3:14)
What to do if you are not comfortable with video (0:50)
Retargeting with Facebook ads (2:23)
Lookalike audience option in Facebook ads (1:49)
Example of a sales video (4:55)
YouTube AdWords Video ads
Creating your YouTube AdWords account (0:59)
Starting your first YouTube ad (0:55)
Bumper ads (2:35)
In-stream vs. discovery ads (3:05)
Budget, CPV, and more (3:28)
Location (3:28)
Starting with the ad group (1:04)
How to decide if ad should be in-stream (2:29)
Writing the ad headline and description (4:48)
Setting CPV (2:43)
Demographic targeting (1:17)
Interests and topics (1:38)
20+ additional ways to make money online
Repackaging existing content into books (3:20)
Selling ebooks and hardcover books online (2:15)
How to make money with video (1:33)
Different ways to make money on YouTube (5:32)
How to make money by selling courses (1:56)
Making money by providing a concierge service (1:07)
Make money freelancing (1:34)
The arbitrage business model (1:29)
Online surveys (1:24)
House sitting and pet sitting (1:10)
Affiliate and passive income (3:50)
Making money teaching people what you know (3:58)
Selling physical products (4:26)
Events (3:06)
Blog (4:09)
WordPress plugins (2:21)
Mobile apps (2:07)
With your car (1:05)
Loaning money (1:36)
Manufacturing and selling products (2:27)
How to find new ways to make money (2:59)
Some theory on conversion rate optimization (3:59)
Examining a few sites that promise to make you money but don't (12:25)
How to write a book even if you are not a good writer (8:25)
How to sell on Facebook
What kind of products you can sell on different Facebook groups (1:52)
Starting to use and sell in Facebook local groups (2:40)
Joining a group (0:40)
Posting products to sell in a group (2:37)
How to edit your sales posts (0:28)
How to get Facebook apps (1:05)
How to post items for sale using the Facebook app (1:42)
Result of me posting a product for sale and how it sold (2:09)
How to create your group (1:58)
Thinking creatively about what to sell (2:20)
Explaining how others sell (1:55)
Another way to sell on Facebook in a legitimate way (3:52)
How to find more good existing Facebook groups where to sell (1:38)
How to behave in Facebook groups for best results (2:20)
The mistake I made when choosing a niche for my first business
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