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SEO Strategies; beginner to advanced tactics *SkillsFuture Credit Eligible
Course welcome and introduction
Welcome to the course (1:37)
Exercise to start the course (1:56)
SEO Fundamentals
Introduction to SEO (1:16)
History of SEO (6:11)
SEO and new websites (1:58)
Top 5 SEO mistakes (3:09)
Domain authority and what used to be page rank (2:02)
Keyword research introduction
Keyword research introduction (1:29)
Keyword research walk-through (7:17)
Advanced keyword targeting (3:57)
Keyword exercise (1:26)
Targeting short-tail vs. long-tail searches (6:44)
On-page SEO
On-page SEO introduction (3:29)
Keyword density, and using keywords intelligently (2:13)
Anatomy of a good SEO page (7:17)
Cornerstone SEO pages (3:43)
Gray hat SEO, and when it is ok to do it, and when it is not (5:57)
Interlink your own pages for an SEO boost (2:59)
Advanced page interlinking (3:20)
Off page SEO
Off page SEO introduction (2:23)
Do follow vs. no follow links (3:12)
How to get links from press coverage and publicity (10:37)
Blogging and guest blogging for SEO (8:05)
Social media links? (1:12)
One of the oldest SEO link-building techniques that still works (3:30)
Forum posting for SEO (2:09)
Directory submission for SEO? Don't do this (0:42)
Blog commenting - don't do this just for SEO, but... (2:09)
Revive old posts plugin for SEO boost (3:13)
Smart and savvy SEO strategies
Smart non-Google SEO, and I don't mean Yahoo or Bing (6:53)
How to dominate all 10 Google search results (5:13)
Secret white hat strategy that will blow away competition (5:48)
Thumbnail and logo secret and case study (6:25)
How to write good titles and headlines that increase clickthrough (5:36)
SEO via established sites to rank in Google through them and not your website (2:55)
Example of how to use authoritative websites to rank in Google (7:31)
Search marketing with AdWords (3:11)
Powerful SEO strategy that almost no one talks about (4:35)
Growth hack for Quora and YouTube SEO and to get a lot of traffic (8:08)
How to cheaply get Facebook engagement to boost SEO (6:36)
How to post in Google Plus to boost SEO (5:51)
How to rank almost any page in Google search (7:03)
All algorithm domination (9:28)
New Lecture (2:14)
Google penalties - make sure to avoid these
The Panda penalty (1:46)
Penguin penalty (1:21)
More on link-building
What makes a good link: authority and relevance (6:41)
Before getting links, make sure you have something worthwhile to link to (4:28)
Link begging (2:45)
Viral or great content (3:03)
Link bait and controversy (2:52)
Events and SEO (6:11)
Looking at the links of your competitors (1:51)
Google alerts (1:22)
Drawing links from cornerstone content (3:43)
Links from your profile on Crunchbase (1:27)
Long-term, make your business an authoritative brand (2:12)
Links through relationships (1:39)
Paying for product reviews which come with a link (2:02)
Getting links by putting on events (3:21)
Social linking and re-sharing (1:36)
Post job openings (1:21)
Create discounts and post them on discount websites (2:05)
Sponsoring events (1:15)
How to write a press release (13:16)
SEO for your press release (4:46)
Great links from getting publicity (10:37)
How to make effective HARO pitches to get links from publicity (15:44)
How to rank your content in ALL of Google's top-10 results
Competition of your niche (4:07)
Competitor research (2:05)
Ranking your website in the top-10 of Google search results (4:50)
Ranking in the Google map of Google My Business (3:20)
Top 10 with Yelp (4:55)
Ranking YouTube in the top-10 of Google search results (4:46)
Top 10 through Amazon (4:05)
Top 10 through Facebook (3:39)
Top 10 through Twitter (2:27)
Top 10 through SlideShare (2:01)
Top 10 through Quora (2:53)
Top 10 through publicity (3:56)
Google News (1:59)
Top 10 parting words (1:45)
Precise On-Page SEO walk-through
First get the Yoast SEO plugin (1:32)
Site load speed plugin (1:15)
Page keyword density checker (1:09)
Google Analytics (0:55)
Google Keyword Planner (1:31)
Introduction to why keywords are important (3:06)
Short tail vs. long tail keywords (2:37)
How to balance short and long tail keywords to rank for all of them (6:06)
Keyword exercise to try (1:27)
How to get as much as possible from your keywords in meta tags (3:30)
Basic on page elements that are seen (4:04)
How long should each page be? (5:24)
Work to decrease bounce rate (4:40)
How to set the home page title/description of your WordPress site (2:45)
How to set the titles/description of regular blog posts (1:34)
Advanced keyword research
Disclaimer (0:50)
Example one of advanced keyword targeting (4:14)
Amazon book example (2:58)
Another advanced keyword strategy example (2:54)
Page per keyword strategy (2:06)
Cornerstone pages and advanced keywords (2:42)
Keyword tool setup (1:29)
Getting different keywords with the keyword tool (3:53)
Using ad groups for more keywords (2:20)
Limitation of keyword tools (1:55)
Exercise I did to walk and find keywords in the real world (4:16)
Thinking in keywords - exercise (3:32)
What to do long-term (3:10)
Advanced algorithm marketing
The magic of recommendation algorithms (3:16)
Which sites have recommendation algorithms (4:08)
Showing an example of recommendation algorithms at work (3:27)
Big websites (0:41)
Importance of engagement and reviews (3:10)
Be patience because some of these algorithms take time (0:49)
How to increase signals that help you get recommended (4:31)
Advertising to boost recommendations (2:42)
Recommending your own products to boost recommendations (1:54)
Recommending other big products to be recommended next to them (2:34)
More on influencing positive signals (10:22)
Additional! Napoleon Hill Course
The law of success
SEO via established sites to rank in Google through them and not your website
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