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Business Planning & Sales Excellence *SkillsFuture Credit Eligible
Course welcome and introduction
Welcome to the course (1:24)
Exercises to start the course (2:34)
Writing a business plan
What is a business plan (8:03)
When do you need a business plan? (5:42)
What is a business model (5:39)
How long should a business plan be? (3:14)
The executive summary of a business plan (1:05)
Product section of a business model (3:04)
Product considerations in the real world (3:36)
What stage of starting are you in? (1:02)
Your target market size (10:25)
How to identify your target market (7:31)
Marketing plan section of your business plan (8:32)
Where will your revenue come from? (7:16)
Founding and management team (8:38)
Your competition (7:29)
How to calculate your profit margin (0:50)
Cash flow statement (3:54)
Previous company funding (1:55)
Your company's unit economics (4:47)
How to calculate the gross profit, net profit, and bottom line (3:14)
SWOT analysis (3:39)
Business idea fundamentals
How to brainstorm business ideas (6:47)
How to get feedback about your business ideas the right way (11:14)
How to get industry experts to give you feedback on your business ideas (4:40)
Ways to tell if your business idea is good (8:06)
3 types of business risk to be aware of (8:01)
What to do if you have too many business ideas (8:12)
Different types of business ideas (6:53)
Abundance mentality (4:48)
My own mistake of choosing a business niche when I was a young entrepreneur (4:15)
Building momentum (3:42)
How to pitch your ideas for max result (4:39)
Methodologies from smart sales and marketing people
Seth Godin's Purple Cow (4:59)
Steve Blank and Customer Development for sales (4:52)
Pricing strategies
Pricing if your sales platform relies on SEO (2:28)
Charging premium prices (2:42)
When to give free or discounted consultations (2:25)
Using elements of the Freemium business model when you can (1:58)
Experimentation is key (2:10)
How to attract attention to your products and promotions
How to write effective headlines (7:30)
AIDA for converting visitors into customers (10:56)
Sales copywriting to increase your conversion 1 (7:07)
Sales copywriting to increase your conversion 2 (5:56)
How to increase sales by adding scarcity (2:49)
How to create perfect sales pages
Ideal product thumbnail to get attention (6:27)
Extra advanced landing page strategy (4:32)
Reviews matter: how to get good reviews (5:01)
Adding social proof to your landing page (3:38)
Make it easy to buy (2:23)
How to protect your intellectual property
How to protect business ideas and other intellectual property (3:14)
Protecting your business by creating a moat - strategy (3:12)
Creating barriers to entry (4:09)
Bringing your idea to reality
Two websites where you can find technical co-founders (2:30)
3 ways to do your product/business launch (7:21)
Pros and cons of being first to market (4:50)
Customer development methodology by Steve Blank (3:36)
Lean start-up model with Eric Ries (4:24)
How to choose a great website domain name (5:19)
How to choose a great business name (6:08)
What to do if you have no business experience (3:59)
How to create a mobile app or technical product on your own (6:06)
My strategy for dealing with people who want big discounts (2:54)
Increasing the lifetime value of your customers (7:16)
How to boost your productivity (3:00)
Creating your business model with the business model canvas
3-tier business model to start by keeping things simple as can be (7:16)
Explaining the business model canvas (1:34)
Value propositions (3:42)
Customer segments (2:13)
Channels (3:38)
Revenue streams (6:11)
Customer relationships (9:29)
Key partners (2:57)
Key activities (5:07)
Key resources (4:08)
Cost structure (4:08)
Summing up business modeling (0:57)
Common real-world business model examples 1 (5:30)
Common real-world business model examples 2 (7:07)
Marketing to drive traffic to your affiliate offers
What is marketing - an introduction with 3 perspectives (8:23)
4-item marketing checklist (3:33)
Introduction to SEO (11:15)
SEO top ranking factors (11:01)
Introduction to social media marketing (5:07)
Why building your email list is so important (2:54)
How to increase sales by adding scarcity (2:49)
Advanced Twitter strategy to get sales and grow followers (10:32)
Facebook marketing to get sales (4:03)
Online platforms where you can sell
Selling from your own website vs. selling from large sites that have millions of users (4:05)
Adding a shopping cart to sell from your own website: pros and cons of choices (9:40)
Driving free traffic vs. driving paid traffic (6:11)
Selling from Facebook for free (4:18)
Best hacks to sell on Facebook without paying them (8:05)
How to sell on Facebook with Facebook ads 1 (7:29)
How to sell on Facebook with Facebook ads 2 (6:33)
How to sell on Quora (6:17)
How to rank your products to sell well on Amazon (9:08)
ProductHunt (1:35)
Fab.com (1:42)
Shopping.com (1:48)
Selling with Facebook Marketplace (2:34)
How to use discount sites and coupon sites to get more sales (10:36)
Tips to sell on forums and different communities (3:57)
Tips to create and sell physical products (4:51)
Advanced Twitter strategy to generate sales (10:32)
Strategies to generate 1000% more revenue from clients
Why it is important to increase customer engagement and satisfaction (3:15)
How to design your product or service for long-term engagement (3:53)
Subscription revenue model (4:59)
Consumables revenue model (3:32)
Building trust as a way to get people to come back (4:57)
Catalog revenue model (3:06)
Regularly produced content (6:55)
Another strategy to get people to engage and re-engage (4:58)
Email marketing for continuous engagement (5:03)
Fundraising
Understanding how much money you have to raise (5:06)
Bootstrapping your business (5:42)
Raising money from loans (6:22)
Raising money from grants (5:08)
Raising money form investors (6:42)
Raising money from donations and crowdfunding (8:32)
Generating cash from the revenue of the business (4:20)
Creative way to raise money from future customers (2:40)
Ways to raise money form events and workshops (2:40)
Funding your business by getting a job? (2:53)
Website to find investors (6:49)
Miscellaneous sales tactics
How to sell food items (6:55)
Building an audience to sell to them long-term (2:04)
How to build out your sales team (5:55)
Boosting your conversion rate (4:00)
Extra tips (11:46)
How to get different kinds of referrals (7:52)
What to do with hagglers (2:54)
How to increase sales from your email signature (2:13)
How to use pinned posts to sell on Facebook (1:52)
How to increase your engagement when trying to sell on Facebook (4:03)
13 principles from Napoleon Hill
Principle 1 (5:56)
Principle 2 (4:04)
Principle 3 (5:03)
Principle 4 (4:42)
Principle 5 (7:36)
Principle 6 (6:23)
Principle 7 (3:32)
Principle 8 (4:51)
Principle 9 (2:07)
Principle 10 (3:12)
Principle 11 (3:32)
Principle 12 (4:12)
Principle 13 (3:05)
My tips on how to become a stronger and better entrepreneur
Reversing the no mentality (4:13)
Dealing with stress (6:46)
Dealing with failure (4:02)
Understanding the amount of work there will be (1:33)
Motivation (1:30)
Managing your health as an entrepreneur (4:54)
Hard work and building productive habits (4:22)
What kind of an entrepreneur are you? (1:36)
The simple secret of how to become a successful entrepreneur (0:42)
What kind of people to surround yourself with (3:02)
Visualizing success and daydreaming (1:51)
Common reasons entrepreneurs fail - don't make these mistakes (2:34)
My real advice on what to focus on in order to succeed (1:39)
How to boost your productivity (3:00)
Your target market size
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